The Difference

We Are Florists is different because you pay the florist directly. That means 100% of your money goes to the florist who will design, prepare, and hand-deliver your flowers.

So how does We Are Florists make any money if the full amount goes to the florist?
The answer is simple: it doesn’t. The purpose of We Are Florists is to support real local florists and help them compete with the big international flower websites. There’s no commission, no cut, and no service fee taken from your order.

Of course, nothing is truly free. Every florist featured on We Are Florists has their own website powered by Florist Window, and they pay a fixed monthly fee for that service. That’s how the platform is funded — not by taking a slice of your order or their profits.

We Are Florists exists to generate extra orders for Florist Window clients in an increasingly competitive online world. The site is a bonus, optional add-on that Florist Window clients can choose to be part of — or simply opt out.

And for consumers? If you’ve landed here while searching nationally, this site acts as a final safety net — helping you connect with a real local florist, rather than an order-gathering website that’s only in it for the cut.

So when you spend £50 on flowers, it is not about feeling confident that your full £50 is going to the florist, it’s knowing your full £50 (less the usual card processing fee) goes straight to the florist, just as it would if you had walked into their flower shop. You get £50 worth of flowers, and the florist receives the full value.

Does this always happen elsewhere?
Only when you buy direct from a florist’s own website, by telephone or in person or on We Are Florists. Most national flower delivery websites are actually order-gathering platforms. They take your order, take a commission or take a service charge, and then pass the rest to a florist. So when you think you’re ordering £50 worth of flowers, you might not be getting the full amount in value.

The internet is littered with companies that take orders away from the real local high street by offering a next-day service, enabling them to send boxed “letterbox” flowers overnight. But if you look up the meaning of bouquet, it certainly doesn’t mention boxes or letterboxes. A bouquet is a creative arrangement of blooms, not a posted package.

This is just one of the many reasons We Are Florists is different. The customer gets a better deal, and so does the florist.