We Are Florists is different because you pay the florist directly. When you place an order, 100% of your payment goes to the florist who designs, prepares, and hand-delivers your flowers.
So how does We Are Florists make money? It doesn’t. We Are Florists does not take commission, service fees, or a percentage of your order. Its purpose is to support real local florists and help them compete fairly online.
How is the platform funded? Every florist featured on We Are Florists operates their own independent website, powered by Florist Window. Florists pay a fixed monthly fee for their website and tools. Funding comes from that subscription, not from your order.
Participation in We Are Florists is optional for Florist Window clients. It exists as an extra route for customers to find real florists nationally, not as a requirement or a listing fee.
For customers, We Are Florists acts as a safety net. If you are searching nationally, it helps you avoid order-gathering websites and instead connects you directly with a genuine local florist.
When you spend £50 on flowers through We Are Florists, you are not hoping the florist receives fair value. You know they do. Your £50 goes to the florist (less the standard card processing fee), just as it would if you ordered in person, by phone, or directly through their own website.
Does this happen everywhere? Only when you order direct from a florist. Many national flower websites act as intermediaries, taking commission or fees before passing the remainder to a florist. That can mean less value in the finished arrangement.
The internet is also full of businesses offering courier-delivered, boxed flowers. But a bouquet is not a parcel. It is a crafted arrangement, designed by a florist and delivered with care, not posted through a letterbox.
That is the difference. Customers receive better flowers, florists keep control of their work and income, and local businesses are supported instead of sidelined.