Nationwide Flower Delivery — How Real Florists Make It Possible

When shoppers search for nationwide flower delivery, most assume all flower websites work the same way. But the truth is completely different — and this is where We Are Florists stands apart. No other national flower website in the UK works the way we do because almost every platform must make money on every order. We don’t.

Most large flower websites operate as middlemen. They take your order, subtract a heavy commission, charge extra service fees, then pass what’s left to an overstretched florist who must create a bouquet on a reduced budget. That model exists because the website’s profit has to come from somewhere. The florist loses out, and the customer unknowingly receives a smaller bouquet than they paid for.

We Are Florists was created to break that cycle completely. Our nationwide service works differently because it is not a commercial relay network, not a middleman, and not an order-skimming operation. We never take a percentage from your order — not 30%, not 20%, not even £1. Your payment goes directly to the florist who will design and deliver your bouquet.

This is why no other national flower website operates like We Are Florists. They simply can’t. Their business model depends on taking money from the florist. Ours doesn’t — because We Are Florists is provided as a free service for real florists who use Florist Window technology. It exists to support independent high-street florists, not to profit from them.

So how do we offer nationwide delivery without acting like a relay? By keeping the process local. When a customer enters a postcode, We Are Florists instantly connects them to the closest real florist — not a warehouse, not a distribution centre, not a courier depot. A real florist shop designs the bouquet fresh, using today’s flowers, and delivers it by hand in the same town, city, village or nearby area. It means national coverage without ever abandoning local craftsmanship.

The result is nationwide delivery powered entirely by real florists — each creating and delivering bouquets directly, exactly as they should be. No commissions. No hidden fees. No reduced value going to the florist. Just proper floristry, delivered the right way.

If you want flowers delivered anywhere in the UK and want every penny to reach the florist who makes your bouquet, We Are Florists is the only national option designed to do exactly that.