How We Are Florists Protects Local Flower Shops

Keeping real florists at the heart of flower delivery

Across the UK, hundreds of independent florists craft beautiful designs every day, yet many face the same challenge: national middleman websites taking orders, slicing off a commission and passing the florist a reduced amount to fulfil the bouquet. This system leaves real flower shops competing with companies that do not make flowers at all. We Are Florists was created to change that.

Rather than acting as a relay or taking a percentage of orders, We Are Florists connects customers directly to genuine high-street florists. Every payment goes to the florist themselves, ensuring they have the full budget to create the bouquet the customer expects. No hidden fees, no deductions and no inflated service charges.

The platform protects florists by giving them visibility nationwide without sacrificing their identity or income. Each florist keeps their own style, personality and pricing, and customers can see exactly who is making their flowers. Transparency builds trust, and trust builds stronger local businesses.

By removing the middleman, We Are Florists helps protect the future of British floristry. Skilled designers can focus on what they do best: creating stunning bouquets, supporting their communities and delivering service with a personal touch. Customers get fresher flowers and a reliable experience, while florists keep 100% of the order value.

We Are Florists ensures the craft stays in the hands of the people who truly care about it. It is more than a platform — it is a shield for independent florists across the UK.

Support local, shop direct and choose real florists every time. That’s how we protect the heart of the industry.